First let me say “I’m sorry!” to all the innocent people on Facebook who have been and will continue to be flooded with event invites on Facebook. I’m sad to say this post may only add to the problem. The information you find in this post is not a secret, these cheat codes for mass … Continue reading »
It’s not clear to some people why they shouldn’t hire a promoter to develop a social marketing strategy. Just like it’s not clear to some people why they shouldn’t hire a politician to run the country. But that’s a different article and a different blog all together. So why should a business not hire a … Continue reading »
Those that know me know I love analogies, similes, metaphors, riddles and things of this nature. Today I was introduced to the expression “Is the juice worth the squeeze?” I’d never heard this before today, or at least it never stuck with me if I had heard it. So I decided to use this expression in reference to … Continue reading »
Is it better to have more Facebook likes? This is a fairly easy question but not entirely intuitive. The simple answer is - NO. The proper answer is – You want quality likes not quantity likes. If you’re in business of selling you only want people to like your page if they’re interested in buying. I … Continue reading »
I think we all know running a successful business means providing a quality product, providing a good customer experience and maintaining relationships with your customer. It doesn’t matter what business you’re in you must do these three things. Since I can’t have any real impact on the quality of your product or the customer’s experience … Continue reading »
With all the changes in social media lately I am once again (and still) in love with Twitter! Mostly because it hasn’t changed. It hasn’t gone out of it’s way to become something it’s not. I think they got it right the first time and decided it was good. It’s simple, it’s awesome & it’s … Continue reading »
I’ve been asked by several people to post an updated review of “The Big Four” social media sites so here goes… This post is intended for beginners but even those who are more advanced and more knowledge can still probably benefit from reading this, I will break these down in greater detail with a post … Continue reading »
A lot of people say to me “Nobody responds to me on my Facebook page; what can I do?” My typical response is “Make better posts.” (*1) But what it really breaks down to, in one word or less (*2) is you have to offer value, an incentive, a reason for someone to like your … Continue reading »
Hint: It’s the targeting of people by their zip codes! So now that I’ve given it all away, lets try to keep this short and sweet. I could litterally write a book on Facebook advertising. In fact I probably should. But odds are before it would make it to press things would change and it … Continue reading »
Everyone is wondering about Google+ and it’s effect on the world of social media. Will it be the new place to be? Will it do to Facebook what Facebook did to Myspace? In short, it’s too early to tell. But these two internet giants are far from done with each other and there’s no telling … Continue reading »
